We run the ads. Built for purchases, paced by hand.

Meta and Instagram first, TikTok and Google when the event earns them. Optimised for purchases, not clicks. Budgets move daily.

• Campaign build on the Sales objective
• Daily pacing and budget moves
• Creative rotation and kill rules

1. 01
   BuildLive within 48 hours of receiving assets.
2. 02
   Soft launchSmall budget finds the winning creative and audience.
3. 03
   ScaleBudget follows the lowest cost per ticket.
4. 04
   Final 72 hoursWarm audiences only, last-call messaging.

Announcement to doors, on one calendar.

When each tier opens, what gets spent when, what goes out on which day. The audience is built early and the budget lands late, on people who already know the night.

• Tier ladder: prices, quantities, open dates
• Budget schedule by phase, not a flat daily number
• Content and copy for every phase

1. WK 6
   TeaserSave-the-date, no link. Every view builds the warm audience.
2. WK 5
   Announce, Tier 1Presale list gets the link 24 hours before public.
3. WK 4–3
   Tier 2Lineup drops. Past buyers and engagers retargeted.
4. WK 2
   Tier 3Price-rise countdown. Winning creative gets the budget.
5. 72 HRS
   Last callWarm only. Budget peaks here, not at announcement.

Your list is the cheapest ticket you sell.

We build it, then use it to open every tier. A presale buyer costs nothing in ad spend, so the ads only chase the people not on it yet.

• Presale sign-up page and welcome email
• One alert per tier, last call before each price rise
• Thank you and next date after every night

1. 01
   CaptureSign-up link in bio, on the flyer, in the teaser ads.
2. 02
   PresaleThe list gets the link first. Tier 1 often sells out here.
3. 03
   Tier alertsOne short send per price change.
4. 04
   Last callFinal 48 hours, to openers who did not buy.
5. 05
   Next eventThank you, photos, the next date.

Three go live. The numbers pick the winner.

We tell you what to shoot and what to post. Three flyers run, not one, and the cheapest ticket wins the budget.

• Shot list for the night
• Three flyer and clip variants per phase
• Hook and caption bank in your voice

1. 01
   BriefVibe, crowd, headliner, what 1am looks like.
2. 02
   Shoot listSent before the event so the next campaign has footage.
3. 03
   Three liveSame audience, same budget, 72 hours.
4. 04
   Winner scalesBudget moves to the lowest cost per ticket.
5. 05
   RefreshNew variant every ten days.

Per city. Warm never mixed with cold.

Who engaged, who bought, who looks like them. Every event leaves an audience behind. We keep it, by city, and buyers stop seeing ads the moment they buy.

• Engagers from Instagram and Facebook, 365 days
• Past buyers from the pixel and ticket export
• Lookalikes per market, seeded from buyers

1. 01
   Warm poolEngagers, video viewers, site visitors.
2. 02
   BuyersPixel purchases plus the ticketing export.
3. 03
   LookalikesOne per city, built from buyers.
4. 04
   ExclusionsBuyers out of every ad set. Warm out of cold.
5. 05
   RebuildRefreshed after every night.

Verified before spend. Reported the morning after.

If the purchase event is not firing, the ads are guessing. We test it with a real ticket before launch, then report the one number that matters.

• Pixel and Conversions API check on the ticket page
• Test purchase before the first ad runs
• Daily pacing sheet

1. 01
   VerifyPixel on every page of the ticket flow.
2. 02
   TestOne real ticket bought, event seen in Events Manager.
3. 03
   LaunchNothing goes live until step two passes.
4. 04
   DailySpend, tickets, cost per ticket. One line a day.
5. 05
   Morning afterWhat sold, what it cost, what changes next time.